After a somewhat disastrous marketing campaign upon the plays opening, we were sourced to try and rejuvenate the project via organic digital marketing. With £30,000 of the budget spent on Google advertising but with no web presence, the subsequent budget was minimal. As a result, we suggested developing a dynamic marketing website to work side-by-side with a social media campaign.
An organic digital presence (via a website and SNS) that aimed to drive traffic to the official ticketing source at www.trh.com. This was to be measurable by the websites analytical data and SNS reach/interaction, all of which featured CTAs directing users to the site. The two key measures of success we hoped to see was increased traffic to The Royal Haymarket site and a concentration of interaction from within London.