Attention to details is paramount with a combined team goal of capturing good quality fanbase data. The design would accommodate mobile responsive elements as the ever increasing music and mobile crosses over with music MMS (text-message) campaigns. With a goal of over 25 pages this was a project not only for the artist but for the culture of music but also encompassing charity projects and other ethically driven content.
We designed an elegant and shophisticated website structure with a master page template allowing the client to apply structural modification, chopping and changing blocks and elements of the pages themselves. In addition to the newly constructed website with full screen homepage advertising features, we mirrored the highly stylised CSS into the Tumblr social media platform, allowing the news section of the website to be managed efficiently 'on-the-go' by integrating the websites blog functional with Concrete5's content management system.